I have worked in Marketing & Advertising in various guises and roles for 16 years now, from creating student films for Red Bull in my 20s,through to now heading up Production at top London Independent Agency - Pablo. As a leader I put my people first, above all else, on the premise that a happy team are a more creative and fulfilled one. As a Producer, I see Production as an extension of the creative development process. A brilliant piece of content is only as good as the production partners we plug into it; how succesfully the Client relationship is cultivated to buy great craft; and questioning the traditions of who we use and what is paid in a Production budget.